Social Media Intern
Application Deadline: 12/13/24
Location: National (remote)
Anticipated Start Date: 1/13/24
ABOUT US
Our country's education and workforce systems are inequitable, failing to meet the needs of our most marginalized citizens. Historically, workforce education has led to low-wage jobs disconnected from ongoing higher education, which has created significant barriers for career advancement. At the same time, traditional higher education has increasingly become unaffordable for Americans from lower-income backgrounds while also lacking direct connection to the labor market. The consequences of these systemic failures are dire.
At Propel America, we believe a better system should and can exist. We believe high school graduates shouldn’t have to choose between forestalling income and accruing significant debt while pursuing a traditional college degree, or forestalling education and mobility for low-wage, entry-level work with few opportunities for advancement. Propel is building that better system: a Jobs-First Higher Education allowing young adults from low-income backgrounds to access an affordable and efficient pathway to a good job, propelling them into a choice-filled life.
By privileging both the needs of young adults and those of our employer partners, Propel America:
- Partners with employers to assess talent needs, create relevant training programs, and hire diverse, local talent for their in-demand roles.
- Recruits, guides, and supports opportunity youth (18-26 years old), particularly those from low-income backgrounds, through a blended, technology-enabled career accelerator inclusive of a suite of products and supports (e.g., career exploration, cohort learning, one-on-one coaching, etc) to ensure Fellows have what they need to be successful in their job interview, persist in the workforce, and a plan for ongoing education and career advancement.
- Partners with training and higher education organizations to offer in-demand credentials that allow young adults to earn college credits
To learn more about Propel America, please visit https://www.propelamerica.org.
THE OPPORTUNITY
Your mission is to foster the growth and amplify the impact of Propel’s recruitment of young adults into our programs via digital marketing. As a Social Media Intern, you will create, schedule,, and monitor social media content that effectively promotes our training programs to a young adult audience. You will work closely with our sourcing and marketing teams to develop engaging posts, stories, and campaigns that reflect our brand and mission. This is an excellent opportunity to gain hands-on experience in social media marketing while making a real impact in young adults' lives.
THE ROLE
Social Media Content Creation & Management (85%)
- Create engaging content (posts, stories, and graphics) for social media platforms, primarily TikTok, Instagram, and Facebook.
- Schedule and monitor social media posts to ensure timely and consistent brand communication.
- Gathering content from Propel alumni, current students, and staff.
- Engage with followers by responding to comments, messages, and direct inquiries.
- Collaborate with the sourcing team to brainstorm and implement campaigns tailored to recruiting young adults into training programs.
- Track and analyze performance metrics to assess campaign effectiveness and suggest improvements.
- Stay updated with social media trends and best practices to help keep Propel’s content relevant and engaging.
Google Ads Management (10%)
- Support Google Ads management, including monitoring campaigns, tracking performance, and adjusting strategies to improve ad effectiveness.
- Track and analyze performance metrics across social media and Google Ads to assess campaign effectiveness and suggest improvements.
Recruitment Marketing Materials Creation (5%)
- Support sourcing team with creation of recruitment materials (flyers, swag, etc.)
WHO YOU ARE
You’re a creative and enthusiastic individual with a genuine interest in social media and digital marketing. You’re excited about the power of social media to make a difference and eager to learn how digital advertising can drive real-world impact. Organized and proactive, you enjoy taking initiative and have a knack for understanding what resonates with a young audience. You’re comfortable working independently but also love collaborating with others to achieve shared goals. You have an eye for detail, an analytical mindset, and are driven to continuously learn, grow, and contribute to a mission that empowers young adults to reach their career potential.
PREFERRED QUALIFICATIONS
Qualifications:
- Currently pursuing or recently completed a degree in marketing, communications, or a related field.
- Strong knowledge of social media platforms, particularly Instagram, Facebook, and TikTok.
- Experience with Hootsuite or similar platforms
- Creativity and strong communication and customer service skills.
- Passion for helping young adults connect with educational and career opportunities.
- Experience with graphic design tools like Canva or Adobe Spark is a plus.
What You’ll Gain:
- Real-world experience in social media strategy and content creation.
- The opportunity to contribute to a mission-driven organization with a tangible impact.
- Mentorship and feedback from experienced marketing professionals.
COMPENSATION
This is designed to be a 6 month contract (with an opportunity to extend up to a year), approximately 20h/wk. If hired for this position, the hourly range is $17.
INTERESTED IN APPLYING?
The application deadline to apply for this position is December 13, 2024. After this date we do not guarantee review of submissions.
Propel America is an equal-opportunity employer and does not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage candidates from historically underrepresented backgrounds and those with non-traditional educational backgrounds to apply.